by admin_ibc | Sep 17, 2024 | Marketing Management
Christine De Meyer-Heydenrych, Ilse Struweg AbstractSouth Africans actively seek out discounts and deals driven by economic hardships. While searching for deals, consumers still require a pleasurable shopping experience which retailers often neglect. This study aims...
by admin_ibc | Sep 17, 2024 | Marketing Management
Lebogang Saule AbstractThe cosmetic and beauty industry is a significant sector across the globe even in a context of a developing country. Like most sectors, which do not sell essential goods or services, it was impacted by Covid-19. Literature suggests and confirms...
by admin_ibc | Sep 17, 2024 | Marketing Management
JM Mtimkhulu, JJ Prinsloo, Stephan van Zyl AbstractThe spread of the coronavirus disease (COVID-19) worldwide in the year 2019 invaded every society. The pandemic interrupted and changed human activities such as world trade, education, commerce and many others. In...
by admin_ibc | Sep 17, 2024 | Marketing Management
Roshan Bhurtha, Prof Geoffrey Bick AbstractThe additive manufacturing (AM) industry, commonly known as 3D printing, is an integral part of the fourth industrial revolution (4IR) and has a growing international market. South African industries have adopted AM but are...
by admin_ibc | Sep 17, 2024 | Marketing Management
Freddy Marilahimbilu Mgiba AbstractThe Covid-19 pandemic and technological development have disrupted the way people participate in sports. The advent of electronic sports partly addresses their need to participate in sports in the new environment. Their consumption...
by admin_ibc | Sep 17, 2024 | Marketing Management
Leigh De Bruin, Mornay Roberts-Lombard, Christine de Meyer-Heydenrych AbstractThe study investigates internal people’s influence on employees’ perceived ability to secure service quality for external customers in the Islamic banking sector of Oman. Furthermore, the...
