Bitcoin Adoption Intention, The Three Additional Contextual Variables – Hedonic Motivation, Price Value and Habit: The UTAUT2 Model

by admin_ibc | Sep 17, 2024 | Marketing Management

Steven Mbeya, Thabang Excellent Mofokeng AbstractE-retailers continue to introduce the use of Bitcoin cryptocurrency for e-commerce purchases. They require understanding the factors influencing consumers’ behavioural intentions to adopt Bitcoin cryptocurrency. This...

An Analysis of the Effect of the Intermittent Supply of Electricity to Consumers in The North West Province, South Africa

by admin_ibc | Sep 17, 2024 | Marketing Management

B.P. Jele, J.J. Prinsloo & T. Tebejane AbstractElectricity is one of the contributions that has impacted the lives of everyone in the country. It is an essential part of modern technology; however, the inconsistency of electricity supply becomes a challenge to...

Utilising Dynamic Capabilities to Develop a Competitive Advantage in the Zimbabwean Pharmaceutical Sector under Hyperinflation

by admin_ibc | Sep 17, 2024 | Marketing Management

John Nhari, Teresa Carmichael AbstractThis research is a qualitative exploration of dynamic capabilities’ influence on competitive advantage in the pharmaceutical manufacturing sector in an emerging market with hyperinflation. The rising global demand for effective...

Factors Influencing Cell Phone Insurance Uptake Among Young Adults

by admin_ibc | Sep 17, 2024 | Marketing Management

Neo Ligaraba, Andrew Cawood, R. J. Liebenberg, Pinkie Segodi AbstractInsurance plays a major role in the financial domain; it has a massive contribution to the economy and is essential for society. The study investigates the personal, social and marketing factors that...

Examining the Role of Mobile Marketing in Overcoming Hesitancy towards the COVID-19 Vaccine in South Africa

by admin_ibc | Sep 17, 2024 | Marketing Management

Philile Thusi AbstractThe COVID-19 vaccine has completely altered individuals’ lives financially and mentally. The emergence of the global COVID-19 pandemic encouraged the entrance of COVID-19 vaccines into the South African market. Hence, this study aims to examine...

Validating a Brand Equity Model for Smart Wearable Brands

by admin_ibc | Sep 17, 2024 | Marketing Management

Re-an Müller, Chantel Muller AbstractSmart wearable devices enable consumers to monitor their health and activity levels. They can track blood-oxygen levels, temperature, and heart rate data, gaining further significance during and after the Covid-19 pandemic. The...