by admin_ibc | Sep 17, 2024 | Marketing Management
Hester Spies, Martin Botha AbstractThe objective of this study was to determine whether relationship building constructs can influence patients’ willingness to forgive transgressions. To respond to this research objective, this paper draws on the forgiveness motive...
by admin_ibc | Sep 17, 2024 | Marketing Management
TH Mqwathi, J.J. Prinsloo & T Pelser AbstractThe South African Automotive Sector contributes significantly to the country’s economy and is linked to other financial and insurance sectors. This study aimed to examine the impact of disruptive events on the...
by admin_ibc | Sep 17, 2024 | Marketing Management
Chloe Matthew, David Ngomirakiza, Aaron Koopman, Tshegofatso Monkge AbstractThe evolution of technology and communication has led to the rise in the usage of mobile devices, which provide individuals with access to the internet and various social networking...
by admin_ibc | Sep 17, 2024 | Marketing Management
Christo Bisschoff, Anelle Venter AbstractThis study develops a general model to measure and manage brand loyalty in South Africa. Many local and international studies have applied brand loyalty models to specific industries. However, no generalise South African brand...
by admin_ibc | Sep 17, 2024 | Marketing Management
Mathilda Molokwane, Tinashe Chuchu AbstractIn recent years marketing influencers have made a notable impact on how consumers make purchase decisions and these influencers can range from Celebrities, Industry experts, Bloggers and Vloggers. This study was inspired by...
by admin_ibc | Sep 17, 2024 | Marketing Management
Thérèse Roux AbstractThe practices when planning campaigns where different OOH media types are combined are not sufficiently investigated. This exploratory sequential mixed method study contributes to closing the knowledge gap regarding planning OOH advertising media...
