by admin_ibc | Sep 17, 2024 | Marketing Management
Chuma Diniso AbstractThe African National Congress (ANC) brand has been in existence since 1912 and continues to be dominant in the South African political landscape. The party has won national elections since the country’s first democratic elections were held in...
by admin_ibc | Sep 17, 2024 | Marketing Management
Isolde Lubbe AbstractElectronic word of mouth (eWOM) is the digital heartbeat of online shopping, influencing consumer decisions based on shared experiences. This investigation evaluated the effect of eWOM on eReputation in the realm of mobile application-based...
by admin_ibc | Sep 17, 2024 | Marketing Management
Costa Synodinos, Riané Dalziel AbstractOver recent years, a noticeable shift in the beauty industry has been observed as consumers are becoming more environmentally conscious which has altered their beauty product purchase decisions. Consumers are in search of...
by admin_ibc | Sep 17, 2024 | Marketing Management
Christine De Meyer-Heydenrych AbstractSouth Africans quickly express their opinions on social media platforms such as Twitter. These opinions are often debated with others on social media. However, these opinions can also create unwarranted brand engagement and brand...
by admin_ibc | Sep 17, 2024 | Marketing Management
Naquita Maria-Jose Achadinha Fernandes, Devina Harry, Pierre Koekemoer AbstractBusinesses often overlook the importance of reward timing in loyalty programs, especially in emerging-market retailers facing increasing customer switching. This study investigates local...
by admin_ibc | Sep 17, 2024 | Marketing Management
Ryan Lesetja Mathaba AbstractThis study addresses the gap in research regarding the influence of perceived complementarity on customers’ perception of value and satisfaction with mobile food ordering apps. By integrating network effect theory, customer value,...
