Understanding the E-Satisfaction Needs of Generation X Online Grocery Customers – An Emerging African Market Perspective

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Steven Mbeya, Mornay Roberts-Lombard, Nicole Cunningham Abstract This study employs online relationship marketing theory and generational cohort theory to investigate the impact of service convenience, e-service quality, and e-trust on e-satisfaction among consumers...

Revisiting Rewards: Investigating the effectiveness of retail banks’ loyalty programmes in an emerging economy

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Wendy Mbatha, Thuthukile Mbokazi, Aaron Koopman, Priya Ramgovind Abstract The South African retail banking sector comprises 81 local and foreign-owned banking brands. Customers are increasingly demonstrating their preference for banking with more than one bank, making...

Vloggers’ Influence on Natural Hair Care: Exploring Perceptions Among Black South African Women

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Dr Semona Pillay Abstract This study explored the perceptions of black South African millennial and Generation Z women regarding vloggers’ influence on natural hair care, addressing the research gap of limited academic literature in this area. Grounded in the theories...

Exploring the Relationship Between Industry and Academia for Future-Fit Retail Higher Education

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Dr Semona Pillay, Mr Norman Mafuratidze Abstract This paper emphasises the imperative for Higher education institutions to incorporate future-fit skills into their curricula, addressing rapid technological changes and industry demands, particularly in the wholesale...

Investigating How Digital Marketing Strategies Can Be Used By South African Higher Education Institutions: A Perspective Article

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Ayanda Pamella Deliwe, Lwando Ntari Abstract This perspective article investigates digital marketing strategies for South African higher education institutions and aims to give guidance on how higher education institutions in South Africa can use digital marketing...

Factors Affecting Millennials’ Attitudes And Purchase Intentions Towards Organic Personal Healthcare Products

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Rolex Awuor Aluoch, Lehlohonolo Amos Masitenyane Abstract The organic products market is experiencing exponential growth owing to various factors that increase consumers’ desire to search for beneficial and less harmful products for their health and personal...