Assessing the influence of loyalty reward programmes on low-income consumers’ buying behaviour in the Buffalo City      Metropolitan

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Seyi Omogiate & Willy Hannes Engelbrecht Abstract Loyalty reward programmes have proven to be a reliable marketing strategy for most South African retailers. The actual influence and impact of loyalty reward programmes require further insight, especially in...

Organisational adaptations for change management of an omnichannel strategy in a pharmaceutical company

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Clarise Lacerda, Emeritus Professor Geoffrey Bick Abstract Change has become a constant in life and in business. Legislation changes, markets evolve, competitors acquire new capabilities; and with this maintaining a competitive advantage has become increasingly...

Developing a multi-sensory marketing conceptual model for superior customer retail shopping mall experience in South Africa

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Prof Sandra Perks, Ms Tariro Shumba Abstract The growth in retail malls in South Africa is prompting mall retailers to look for unique strategies to stand prominently conspicuous against competitors. In that quest, multi-sensory marketing becomes instrumental in...

Strategies for Enhancing Client Loyalty in the ICT Sector

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Johann Landsberg, Derrick Brown Abstract The information and communication technology (ICT) industry significantly impacts a country’s economic growth and development. During the COVID-19 pandemic, broadband connectivity was crucial for sustaining economic...

Harnessing Green Marketing for SME Prosperity in Gauteng’s Manufacturing Landscape

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Eugine Tafadzwa Maziriri, Thembinkosi Maphosa, Victor Virimai Mugobo Abstract This study examined the impact of green marketing practices on the competitive advantage and business performance of small and medium-sized enterprises (SMEs) in the manufacturing sector of...

Event Quality Dimensions That Influence Spectators’ Willingness To Attend Semi-Professional Basketball Matches In Gauteng, South Africa.

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Katleho Mokoena, Peace Nhlawutelo Mabasa, Sumari Tesnear Abstract Basketball spectator attendance varies depending on motivation and event quality, particularly in South Africa. This study examines the event quality dimensions influencing willingness to attend...