Dr Semona Pillay, Mr Norman Mafuratidze

Abstract

This paper emphasises the imperative for Higher education institutions to incorporate future-fit skills into their curricula, addressing rapid technological changes and industry demands, particularly in the wholesale and retail sector, are all vital to South Africa’s gross domestic product. Despite its significance, the sector faces a persistent skills gap due to outdated curricula. This study investigates perceptions regarding the relationship between retailing academia and the industry. Employing a qualitative methodology, in-depth interviews unveil varied perceptions, ranging from collaborative to disjointed. Facilitators include mutual interactions and shared perceptions, while hindrances encompass power dynamics and operational disparities. Recommendations include establishing collaborative platforms and advisory boards for transparency. Improving this relationship can enhance graduate employability, bolster the wholesale and retail sector’s competitiveness, and contribute to South Africa’s economic growth.