by admin_ibc | Oct 15, 2024 | Marketing Management 24
Duncan MacCalman, Christo Bisschoff Abstract This paper examines the intricate relationships between farmers’ allegiance to agricultural businesses doing business in the Free State Province. The commitment of farmers is a crucial element that influences the...
by admin_ibc | Oct 15, 2024 | Marketing Management 24
Rukudzo Pamacheche Abstract The Internet of Things (IoT) paradigm represents a significant shift in consumer behaviour as users adapt to more convenient processes, thanks to the advent of industry 4.0 and growing digital transformation in South Africa. IoT is no...
by admin_ibc | Oct 15, 2024 | Marketing Management 24
Zinhle Lindani Dlamini Abstract This study aims to draw on the malleable nature of market mavenism by identifying consumer innovativeness and aspirational attractiveness as the underlying stimulants of mavenship behaviour, albeit as they are unique to the context of...
by admin_ibc | Oct 15, 2024 | Marketing Management 24
Nobukhosi Dlodlo Abstract This study leverages on the computer are social actors (CASA) theory to explore consumer response mechanisms to different types of service failures and recovery strategies of automated customer service agents. The paper asserts that selected...
by admin_ibc | Oct 15, 2024 | Marketing Management 24
Mercy Mpinganjira Abstract The purpose of this study is to examine factors that influence perceived risk reduction utility of independent travel review platforms and travellers’ attitude towards such platforms. Data used in the study was collected from 306 travellers...
by admin_ibc | Oct 15, 2024 | Marketing Management 24
Philile Thusi Abstract Co-branding is a brand partnership that joins two or more brands in a short- or long-term arrangement that involves using multiple brand names, logos or features for the same product. The emergence of the co-brands within the sports industry...
