The Impact of Label Informativeness on Consumer’s Intention to Read Product Labels

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Peter Sibusiso Gwebu Abstract This study investigates the impact of label informativeness on consumers’ intention to read product labels in South Africa. Product labels have evolved significantly from basic markings to comprehensive information sources, driven...

Antecedents of Chat-banking app services’ word-of-mouth intentions: a three-variable mediation model

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Thabang Excellent Mofokeng Abstract Incorporating advanced technologies, banks in South Africa now offer Chat-banking app services. Using a three-variable mediation model, this study examines the antecedents of Chat-banking app services’ positive word-of-mouth (WOM)....

Students’ perception on service quality and satisfaction towards on-campus accommodation

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Ian Maseko, Winnie Sereeco, Lebohang Masoabi Abstract Although universities are embarking on massive construction of new hostels to address the accommodation crisis, the extent to which students are satisfied with the services offered at on-campus accommodation...

Unveiling Brand Personality: Analysing the presence and impact in Annual Reports of South African Casinos

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Elizma Wannenburg Abstract Casino management companies need to seek alternative ways to differentiate themselves from competitors. Connecting with their target market and stakeholders in a personal manner is vital for survival but often challenging. These companies...

Determining the Motivational Factors of South African Consumers when Visiting Regional Malls.

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Alishe Kemp, Hein Prinsloo, O.O Jaiyeoba, Tebogo Tebejane Abstract The retail industry is changing quickly and for businesses to stay competitive, they must adjust to changing consumer attitudes, preferences, and demographics. The study aims to clarify the variables...

Marketing strategy for banks deposit mobilisation: The role of customer handling, employee handling, and digital service

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Samrawit Tesfaye, Abdella Kosa Chebo, and Shepherd Dhliwayo Abstract The purpose of this study was to ascertain how banks’ marketing strategies affected deposit mobilisation directly and indirectly. Additionally, the study sought to determine how employee...