by admin_ibc | Sep 17, 2024 | Marketing Management
Melainey Mpofu, Geoffrey Bick, Teresa Carmichael AbstractThe mass adoption of the internet and the leaps in technology over the past three decades have required marketers to adapt and respond to the developments in interacting with customers through digital marketing....
by admin_ibc | Sep 17, 2024 | Marketing Management
Costa Synodinos, Danelle Fourie AbstractIn recent years, the beauty industry has witnessed a notable shift driven by the increasing environmental consciousness among consumers, impacting their purchase decisions for beauty products. Consumers now seek products that...
by admin_ibc | Sep 17, 2024 | Marketing Management
Adele Berndt, Sumari Tesnear AbstractExtensive research into CVPs has been conducted in industries but in the case of the leisure and retirement context, research has been limited to the perceptions of CVP by retirees purchasing retirement housing. Similarly, in the...
by admin_ibc | Sep 17, 2024 | Marketing Management
Edward Gillmore, Adele Berndt, Nobukhosi Dlodlo, Elmarie Strydom AbstractIn higher education settings, teaching usually encourages the interactions of different intelligences in two ways: within the student and across students. This misses the market actor...
by admin_ibc | Sep 17, 2024 | Marketing Management
Chantel Muller, Anita Lennox AbstractThe eSports market is expected to generate $1.87 billion in global revenue for 2023 and was recognised as an official Olympic-level sport in the same year. This market will likely expand even further given the rapid growth of...
by admin_ibc | Sep 17, 2024 | Marketing Management
Daniel K Maduku AbstractGovernmental and other institutions interested in promoting a saving culture among consumers to meet their long-term financial needs should prioritise encouraging budget-related activities. Promoting consumer wisdom could be an effective...
