Louise De Koker, Paul Poisat, Sasha Boucher, Gabriel Tati
Abstract
More organisations continue to invest in big data analytics recognising the vital strategic value for achieving sustainable competitiveness. To fully leverage its potential, companies are creating a new C-suite role, the Chief Data Officer (CDO), with the number of such appointments rising. However, there is a paucity of empirical research, and the specific responsibilities of CDOs remain unclear. To bridge this knowledge gap, we conducted interviews with senior managers from large retail JSE-listed companies as well as local and international data analytic consultants to explore their understanding of the CDO role.
The findings revealed that the primary focus of CDOs is to transform their organisations into data-driven entities. However, there was a lack of role clarity about the CDO as well as the relative relationship between the CDO and CIO within organisations. Additionally, experts interviewed emphasise that companies wishing to enhance big data analytics should implement hybrid structures to adequately respond to the demands of big data. Through this research, we provide valuable insights into this emerging C-suite executive role and offer guidance on how companies can maximise the value of their CDOs. By recognising the significance of CDOs and understanding their functions, organisations can better capitalise on the potential of big data in gaining a competitive edge.
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