First Author, Zukiswa Veronica Mancoba
Abstract
This conceptual paper examines the significance of case studies in advancing business education, entrepreneurship, and innovation activities in Africa. The need for contextualised African business cases is growing as higher education institutions seek to align curricular content with the realities of the local community. A strategic methodology for case writing is becoming essential due to the resilience of African economies and the rising prevalence of entrepreneurialism, especially among women and youth. This paper seeks to illustrate that active involvement in the development of case studies can transform business education by promoting practical problem-solving, enhancing local innovation, and linking academic research to real-world impact. This paper further presents a conceptual model for mindful case writing, drawing on concepts from mindfulness practices, organisational learning, and African studies, highlighting its potential to enhance entrepreneurial skills and creativity in higher education environments. The concept emphasises the power of attentive case writing to cultivate creativity and entrepreneurial potential. Institutions, educators, and policy makers are advised to invest in case-writing competencies and include African-centered narratives into the business curricula.