Abstract
This study proposes a comprehensive model and incorporates measuring and managing the academic and business performance of private higher education institutions in South Africa. This study integrates two separate validated models (one on academic performance and the other on business performance) developed from a broad theoretical framework. These models identified and empirically validated 15 key business performance antecedents and 18 academic performance antecedents. Empirical analysis confirmed reliability and validity. Confirmatory factor- and path analysis confirmed that managing a private higher education institution requires a dualistic approach; that is, to manage the business performance and the academic performance separately within the institution. These managerial tasks cannot be combined into an integrated managerial model. The study offers practical value for business school directors, institutional managers, and investors in private higher education, providing a structured approach to evaluating and optimising business performance. Furthermore, it presents opportunities for researchers and scholars to explore and refine either the academic or business performance measurement frameworks within the higher education sector.