Mouton, N., Dladlama, B.
Abstract
This article explores the strategic integration of technology among automobile artisan entrepreneurs in rural Limpopo Province, South Africa. Drawing on Austrian economic theory, the research examines how technological adoption can enhance operational efficiency and competitiveness within informal and resource-constrained business environments. Using a quantitative approach, data were collected from 370 respondents through structured surveys and analysed using exploratory factor analysis and multiple regression techniques. Findings reveal that while technology literacy, training, and infrastructure are widely acknowledged as critical enablers of business success, actual uptake remains low due to systemic barriers such as inadequate skills development, lack of institutional support, and poor access to digital infrastructure. The study identifies a multidimensional framework comprising technological, managerial, and environmental factors that shape entrepreneurial performance in rural automotive enterprises. Based on these insights, a set of targeted recommendations is proposed to enhance policy, practice, and programmatic support aimed at fostering inclusive and sustainable development among rural SMMEs.