Theuns Pelser , Trevor Zuma
Abstract
Business adopts technology to enable them to gain a competitive edge over their rivals. The integration of advanced innovative technologies into manufacturing and production processes has transformed industry and allowed businesses to realise high levels of effectiveness and increased productivity, enabling them to achieve competitive advantage in their chosen markets of operation. However, any research on the barriers that might impede technology adoption within rubber manufacturing operations is limited. The aim of this research was to analyse and tackle the difficulties related to the use of technology in industrial processes, particularly the obstacles that may impede efficient data input, when employing a Data Management System (DMS). In particular, the study was aimed at helping to determine the underlying factors contributing to employee resistance and insufficient data entry when using a rubber factory’s DMS. Data was gathered through surveys, that made use of ordinal data that assessed using closed-ended questions which gave the respondents various options to select from. The data was analysed using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The analysis indicated that technical challenges such as difficulty operating the DMS, insufficient training, limited technical support, and inadequate organisational infrastructure significantly hindered the adoption process. These barriers were manifested with inconsistent data input, employee frustration, and reduced engagement with technological systems. The insights gained from the results are valuable for practitioners and operational specialists involved in technology implementation and adoption in business. Harnessing a clear understanding of these barriers is vital for developing effective strategies to promote technology integration across sectors.