Sefeoluwa Oluwarotimi Badaru, Tandiswa Ngxukumeshe, Jobo Dubihlela
Abstract
This paper investigates the effects of adopting Fourth Industrial Revolution (4IR) technologies in South African retail industry with the aim of enhancing business competitive advantage. The study acknowledges the growing significance of 4IR technologies in transforming retail.
The research approach employed in this study is primarily conceptual, drawing upon relevant literature and theoretical frameworks to explore the potential benefits and challenges associated with adopting 4IR technologies in retail. The paper found that there is a digital gap in South Africa, linked to poor literacy levels and limited income, which creates a situation where retailers choose not to pursue digital advancements due to exclusion of portions of the population that comprise the bulk of their customer base. This is further exacerbated by the cost of data and limited access to internet, leading to sluggish efforts of implementing 4IR technologies to improve customer experience.
The implications of this study are twofold. Firstly, it provides a foundation for future empirical investigations that can delve into the practical implementation and outcomes of adopting 4IR technologies in the retail industry. Secondly, it aims to supplement the existing literature by offering conceptual insights and theoretical perspectives to guide scholars and researchers in further exploring this topic.