Andre P. Calitz, Margaret Cullen
Abstract
Artificial Intelligence (AI) and machine learning Information Technology applications have the ability to learn, adapt and make decisions. AI tools are increasingly used in business and personal applications. The Technology Acceptance Model is generally used when new technologies are introduced, however with AI, the AI Device Use Acceptance (AIDUA) model explains customers’ willingness to accept AI technologies. The latest generative AI tools have disrupted and transformed the education sector globally. ChatGPT, one of the large language model (LLMs) platforms, has challenged and changed the educational landscape for educators and students. ChatGPT passed a MBA Operational Management module exam in 2022 in the USA. The research question addressed in this paper was can ChatGPT pass MBA modules in South Africa?
The 2022 examination papers for MBA modules from different Business Schools in South Africa were presented to ChatGPT, answers were generated and marked by the specific course examiners. ChatGPT passed 12 of the 15 modules. The feedback provided by the examiners was that ChatGPT successfully provided facts, however when new case studies were used, the application could not produce correct answers nor insight and application. Presently, none of the academics at South African Business Schools indicated that they are using ChatCGPT in their courses. This paper provides educational guidelines for the use of ChatGPT in educational programmes. This is the first study of this nature conducted in South Africa.