Joshua Nkuna, Geoff A Goldman
Abstract
Successful strategies are often built upon a collection of resources and capabilities organisations continually strive to develop. In Gauteng, a growing population and a continued housing shortage, poses significant challenges. Residential property developers (RPDs) must navigate a complex and tumultuous housing market. This paper explores the challenges forthcoming from the business environment of Gauteng’s housing market, and the effect these have on RPDs in Gauteng. The paper aims to provide insights into pivotal resources and capabilities which would enable RPDs to formulate strategies to overcome these business environmental challenges. In addition, it will put forward recommendations that can advance the ease of developing residential property in Gauteng to meet the current and future demands for housing.
A qualitative study was undertaken amongst 15 participants selected from RPD companies in Gauteng, based on their involvement at the strategic level in their organisations. Semi-structured interviews were conducted after obtaining consent to record and transcribe the interviews. Directed qualitative content analysis was utilised to analyse collected data.
The study revealed that RPDs encounter distinct challenges that are specific to the property industry which have significant impact on the accomplishment of their strategic goals. These challenges are related to spatial disparities, limited access to suitable land, duality within the property industry, and zoning regulations by local governments. Furthermore, the study identified several resources and capabilities crucial to the business success of RPD’s and proposed potential solutions to address these challenges.
A qualitative study was undertaken amongst 15 participants selected from RPD companies in Gauteng, based on their involvement at the strategic level in their organisations. Semi-structured interviews were conducted after obtaining consent to record and transcribe the interviews. Directed qualitative content analysis was utilised to analyse collected data.
The study revealed that RPDs encounter distinct challenges that are specific to the property industry which have significant impact on the accomplishment of their strategic goals. These challenges are related to spatial disparities, limited access to suitable land, duality within the property industry, and zoning regulations by local governments. Furthermore, the study identified several resources and capabilities crucial to the business success of RPD’s and proposed potential solutions to address these challenges.