A Comparison of Green Customer Citizenship Attitudes and Behaviours Among Consumers in South Africa and South Korea

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Sam Fullerton and Christo Bisschoff Abstract Independent samples of 513 consumers in South Africa and 292 consumers in South Korea responded to an invitation-only, Internet-based questionnaire that focused on attitudinal and behavioural issues germane to five...

The role of strategic alliances amongst financial service companies in providing access to finance for SMMEs in South Africa

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Prinolan Pillay, Emeritus Professor, Geoffrey Bick Abstract The GDP (Gross Domestic Product) contribution of Small, Medium, and Micro-Enterprises (SMMEs) in South Africa is significantly lower than that of developed markets. This discrepancy is based on inadequate...

Factors Affecting Consumers´ Cross-border E-Commerce

by admin_ibc | Oct 15, 2024 | Marketing Management 24

Aswo Safari Abstract This paper aims to identify the most influential factors affecting consumers’ psychic distance in the context of cross-border e-commerce. This article uses both in-depth interviews and a quantitative survey involving 333 participants. This study...

An industry perspective on the employability skills of marketing graduates in South Africa: Marketing Mavericks or Dilatory Dinosaurs?

by admin_ibc | Oct 14, 2024 | Marketing Management 24

Tumishang Sekhu, Thérèse Roux, Johan de Jager Abstract Research lacks consensus on fundamental employability skills for marketing graduates, reflecting diverse needs globally. Understanding employers’ needs in specific industries and countries is vital for...

Extending the Unified Theory of Technology Acceptance and Use of Technology to Explain Teachers’ Intentions to Sustain Online Teaching Beyond the COVID-19 Pandemic

by admin_ibc | Oct 14, 2024 | Marketing Management 24

Olumide Jaiyeoba, Ivy Rose Mathew, Douglas Svotwa, Robert Machera, Edward E. Marandu, Jomin George, Mornay Roberts-Lombard Abstract This study establishes whether the acceptance and use of online teaching will continue in the post-COVID-19 landscape. The study...