Digital Health Consumer Empowerment: Bibliometric and Content Analysis for a Research Agenda

by admin_ibc | Oct 8, 2025 | Marketing Management25

Mercy Mpinganjira Abstract Digital health technologies are fundamentally transforming healthcare delivery and patient-provider relationships, shifting from paternalistic models to participatory approaches that emphasize patient empowerment. This study examines the...

From Marketing Thought to Marketing Theory: Insights from a Systematic Bibliographic Review

by admin_ibc | Oct 8, 2025 | Marketing Management25

Thabang Moleko, Nadine Oosthuizen, Amanda Hlengwa, Matolwandile Mtotywa Abstract Marketing is one of the most versatile and context-sensitive fields within business management education (BME). With increasing global complexity driven by the rise of emerging markets,...

MAPPING DIGITAL HEALTH PROMOTION IN AFRICA: A BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS AND GAPS

by admin_ibc | Oct 8, 2025 | Marketing Management25

Mercy Mpinganjira Abstract Digital health is increasingly recognized as a critical enabler of improved healthcare access and equity in Africa. This study presents a bibliometric analysis of digital health service promotion research on the continent, offering a...

FROM CONFIDENCE TO CONTINUITY: EXPLORING INCREMENTAL INNOVATION AND CONSUMER TRUST IN DEVELOPING SOCIETY’S INFORMAL SKINCARE SECTOR

by admin_ibc | Oct 8, 2025 | Marketing Management25

Ayeni Adebanji Adejuwon William, Sedio Philadelphia Abstract This research examines the relationship between consumer confidence and incremental innovation strategies utilised by small-scale skincare entrepreneurs in Lagos, within Nigeria’s informal economy....

The Influence Of User Experience (UX) On The Post-Purchase Outcome Of Generation Y Consumer Satisfaction Of South African E-Commerce Retail Organisations

by admin_ibc | Oct 8, 2025 | Marketing Management25

Alyssa Shawntay Williams Abstract User experience (UX) significantly positively affects customer satisfaction as a post-purchase behaviour, leading to positive word-of-mouth, increased customer loyalty and a competitive advantage. Despite this significance, a lack of...

DEMOGRAPHIC DIFFERENCES IN BANK CLIENTS WHO SEEK REDRESS

by admin_ibc | Oct 8, 2025 | Marketing Management25

Xolile Antoni, Kholiswa Mathiyase, Chantal Rootman Abstract The proliferation of banking fraud incidents has increased the number of complaints against banks in South Africa. Bank clients may exhibit different complaint behaviours when they become victims of fraud....