Shabashni Sanjith, Shepherd Dhliwayo
Abstract
This study examines the adequacy of digital skills within an African consulting organisation and evaluates their impact on business performance and competitiveness in the context of emerging markets undergoing rapid technological change. Using a quantitative single case study design, data were collected using a structured survey across employee levels and business units, supplemented by organisational records for context. Descriptive statistics and correlation analysis assessed digital proficiency, participation in digital initiatives, organisational support, and perceptions of training effectiveness.
Results indicate that general digital skills are rated positively, however significant gaps exist in advanced areas such as artificial intelligence and data analytics. Digital training initiatives show limited participation despite the gap, suggesting barriers to access and awareness. Positive correlations emerged between digital proficiency, perceived organisational support, and belief in improved business outcomes, highlighting the importance of a supportive environment for digital capability development. No significant differences were found across employee levels or business units, which suggests consistent perceptions of digital skills throughout the organisation.
This paper contributes empirical evidence on digital readiness in consulting firms within emerging economies and supports the need for targeted, accessible upskilling programmes aligning to market needs. It recommends fostering a strategic culture of continuous digital learning to enhance operational resilience and competitiveness in the digital economy.
Results indicate that general digital skills are rated positively, however significant gaps exist in advanced areas such as artificial intelligence and data analytics. Digital training initiatives show limited participation despite the gap, suggesting barriers to access and awareness. Positive correlations emerged between digital proficiency, perceived organisational support, and belief in improved business outcomes, highlighting the importance of a supportive environment for digital capability development. No significant differences were found across employee levels or business units, which suggests consistent perceptions of digital skills throughout the organisation.
This paper contributes empirical evidence on digital readiness in consulting firms within emerging economies and supports the need for targeted, accessible upskilling programmes aligning to market needs. It recommends fostering a strategic culture of continuous digital learning to enhance operational resilience and competitiveness in the digital economy.