Van Wyk, I, Hind, C , Venter, P
Abstract
Small, micro, and medium enterprises (SMMEs) are seen as an important role player in developing economies and a driver of economic growth. Despite national and governmental attempts to ensure their long-term sustainability, this sector is characterised by a high failure rate. Understanding the knowledge and skills needs of SMMEs better can assist in better supporting them with relevant knowledge and skills initiatives. This online survey among small businesses participating in a skills development event at a business school shows that there is a strong need among these small businesses to better understand their customers and markets, to reach them and retain them more effectively, to build their brands, and to use social media marketing more effectively. Findings also suggested a strong preference for personal and interactive modes of knowledge delivery rather than online or printed media.