Amukelani Mathebula, Thembelani Mlilo
Abstract
Digitalisation is a factor that is rapidly changing the competitive scale of the business environment. This research paper illuminates the transformative role of digitalisation in enhancing the competitiveness of Small and Medium Enterprises (SMEs). It examines the potential benefits of digital technologies for SMEs, such as improved efficiency and innovation, while acknowledging the challenges they face in adopting digitalisation strategies. By harnessing a systematic literature review, the study delves into the benefits of digitalisation on SME competitiveness, identifies drivers and barriers to adoption, and proposes vital strategies for improving competitiveness.
The findings accentuate the need for embracing digital technologies, nurturing digital skills, strengthening cybersecurity, and advocating for supportive policies, thus providing valuable insights for SME owners, industry practitioners, and academic researchers. The paper concludes by suggesting future research avenues, including exploring industry-specific digital impacts and understanding the long-term effects of digitalisation. Overall, this paper highlights the importance of embracing digital technologies and developing digital talent to enhance competitiveness in SMEs.