Pieter Joubert, Kafigi Jeje, Alfred Henrico, Johannes C. Coetzee

Abstract

This study delves into the realm of corporate social responsibility within medium-sized companies in the Gauteng Province of South Africa. It analyses the relevance of the types of corporate social responsibility programmes, managerial challenges related to implementing corporate social responsibility initiatives, and the relevance of frameworks on corporate social responsibility practices for medium-sized companies. The study’s qualitative approach has enabled the study add to an understanding of how corporate social responsibility programmes contribute to benefits within the South African context. The implications for managers involve considering resource limitations and engaging stakeholders. This study acknowledges that corporate social responsibility is not limited to corporations anymore. It provides insights for implementing corporate social responsibility programmes in medium-sized businesses. This study contributes to the discourse on corporate social responsibility within medium-sized businesses. Its findings offer recommendations for organizations, policymakers and researchers who aim to enhance the impact of corporate social responsibility initiatives within the changing landscape of medium-sized businesses.