Natasha Kapuya, Flip Schutte
Abstract
The study explored the emerging trend of hybrid entrepreneurship that has the potential to disrupt the small business landscape and boost economic productivity. However, little is known about the factors that drive or hinder the existence of this phenomenon. To address this knowledge gap, a study investigated the factors motivating entry into hybrid entrepreneurship and their influence on an individual’s business choice. The research utilised a qualitative approach, specifically one-on-one interviews, to gain a detailed understanding of the experiences of hybrid entrepreneurs. Data were collected from a group of 12 participants. The study revealed that while some individuals were forced to start their businesses due to unfavourable circumstances, most were motivated to pursue hybrid entrepreneurship by intrinsic factors that drew them towards the business opportunity. This research thus identified push and pull motivating factors for hybrid entrepreneurs.