Eric Mogire, Peter Kilbourn, Rose Luke
Abstract
As electronic commerce (e-commerce) continues to grow, last mile delivery is expected to evolve in accordance with customer demands, societal changes, competitive forces, and technological developments. Thus, e-commerce firms have adopted green innovations to meet these expectations. However, the existing literature has failed to shed light on studies and emerging trends on green innovations in last mile delivery for e-commerce. This study attempted to map out past, current, and future research trends on green innovations in last mile delivery for e-commerce research. A bibliometric review of 564 publications from the Scopus database was utilised to address this gap. Findings revealed that research interest in the topic started in 2003. Most of the current research evaluated different green innovations on six factors: customer experience, optimisation, competitiveness, green technologies, efficiency, and sustainability. Future researchers and practitioners are expected to evaluate green innovations using a multicriteria approach. For instance, the adoption of drones in last mile delivery will be evaluated on customers’ willingness to pay and the available algorithms in the market.