Miss Amukelani Mathebula, Dr Senzo Ngcobo, Mr Semanga Mabuza
Abstract
This study delves into the pivotal role of business education in transforming athletes into successful entrepreneurs, specifically focusing on the South African context. Through a systematic literature review (SLR), the research methodically analyses the integration of customised education programmes in South African athletes’ careers to enhance their business acumen and facilitate their transition from sportsmanship to entrepreneurship. The findings underscore the significance of tailored educational initiatives that leverage athletes’ unique skills and experiences. Noteworthy recommendations include the need for longitudinal studies, mentorship and networking dynamics exploration, and comparative analyses across diverse sports industries and regions. This study contributes valuable insights for policymakers, educators, and sports organisations, offering a roadmap for fostering socioeconomic development within communities by empowering athletes through business education. The research highlights the evolving landscape of business education and the challenges and opportunities in sports entrepreneurship. It provides actionable strategies for athletes to integrate business education into their careers and build their entrepreneurial capabilities.