Prof Nelesh Dhanpat, Prof Roslyn de Braine

Abstract

Changes in the global workforce, the onset of the pandemic, and the rise of the gig economy are several reasons why individuals have undertaken additional work alongside their primary work. As a result, there has been an increase in side hustles. Hence, there is a need to expand on theories that inform how multiple jobholding affects work identity, and understanding the distinctions between a primary job and side hustles is crucial for developing a nuanced perspective on modern and contemporary work identities. By examining these dual identities, Primary Work Identity (PWI) and Side Hustle Identity (SHI), this study aims to contribute to the broader field of organisational behaviour and identity theory, providing insights into how individuals derive meaning and fulfilment from their multifaceted professional lives. Primary Work Identity (PWI) is the identity individuals form from their primary traditional job, shaped by job responsibilities, organisational culture, professional relationships, and career aspirations. Side Hustle Identity (SHI) refers to the identity individuals develop through their engagement of side hustles alongside their primary work. We present four propositions on primary work identity and side hustle identity. A theoretical, conceptual paper was presented through a non-empirical study, and a narrative approach was employed.