Dorah Queen Sekhosana, Sugandren Naidoo

Abstract

Beauty salons are not just places where individuals seek personal grooming and self-care, but are hubs of creativity, self-expression, and relaxation. As such, their performance is determined not only by financial metrics but also by the ability to meet customer expectations, provide excellent service, and remain adaptable to evolving trends and customer preferences. This study delves into the intricacies of performance evaluation within the beauty salon sector to identify the key performance measurements that are instrumental in assessing and enhancing salon performance, as well as the strategies and best practices employed by successful beauty salon operators. Thus, it aims to contribute valuable insights to beauty salon owners, managers, and industry stakeholders. The study concluded that, in South Africa, to optimise their operational performance, beauty salons must have tailored performance measurements. A mixed methods approach was used to collect the data. The adoption of technology, such as digital platforms and systems, is highlighted as a key strategy, including the implementation of customer feedback systems, strengthening online presence and social media engagement, and utilizing technological solutions for appointment scheduling and management.