Miss Amukelani Mathebula, Dr Senzo Ngcobo
Abstract
This study delves into the amalgamation of entrepreneurial innovation and sustainability within South Africa’s informal food and sports events industries. The primary objective is to formulate adoption strategies tailored to local businesses in South Africa. The research methodology employed a systematic literature review to pinpoint optimal practices and hindrances to embracing innovative and sustainable business practices. The study’s core findings underscore the significance of collaborative partnerships, community involvement and actionable strategies for SMEs and sports event organisers to attain sustainable growth and a competitive edge. It accentuates the pivotal role of technological innovation, environmental sustainability and social responsibility in propelling business success and broader socio-economic development objectives. The research contributes by shedding light on the interplay between innovative and sustainable business practices and their implications for emerging economies like South Africa. This study advocates for driving economic growth and socio-economic progress within the informal food and sports events industries by endorsing innovation and sustainability integration in business practices.