Tumo Paulus Kele, Dennis Yao Dzansi
Abstract
The primary objective of this study is to gain insight into the utilization of bricolage as a method of innovation within resource-scarce environments, specifically focusing on the context of limited delivery services. Previous entrepreneurship studies have underscored the importance of bricolage, particularly in emerging markets, as a means to mobilize resources. However, there has been a notable absence of attention given to bricolage within the South African small and medium-sized entrepreneur context, particularly in relation to delivery services and constraints brought by it.
To address this research gap, the study examines the innovation processes of a young entrepreneur who creatively utilized bicycles for delivery services. Several bricolage aspects are identified in this investigation, including the entrepreneurial mindset and age of the entrepreneurs, resourcefulness in the face of limited resources, and improvisation as a means of venture creation.
By analysing these case studies, this research contributes empirical evidence that sheds light on the utilization of bricolage throughout various stages of the innovation process. The findings of this study make a contribution to the ongoing discussion surrounding the scarcity of delivery services in township areas and the role of youth entrepreneurship within a developing market.